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K.elim New Star aims to be more than just a profit-making enterprise. Its goal is to create profits that can be shared with employees, investors, and the community. The company plans to use its resources to establish free clinics, day care centers, and churches in unchurched regions of Korea, as well as send lay ministers abroad. K.elim New Star believes that workers and operators working together in unity is the key to success. The company strives to become the most desirable company to work for in Korea.